Chick-fil-A
Campaign Concept
Campaign Concept
Client Request: Chick-fil-A challenged 26 creative advertising agencies to design a campaign strategy encouraging consumers to take advantage of their local Chick-fil-A stores and build a strong community presence. I was contracted by Jackson Spalding, an Atlanta-based agency, to concept, illustrate, and design creative assets for this campaign pitch.
Local Love (featured below) is a marketing campaign featuring community-centered events, such as Bookworm Night, Breakfast for Dinner, and Runner's Day.
This concept and it's design materials won 2nd Place in the Chick-fil-A competition.
